Incentive Florence: the stunning frame of Tuscany

An exclusive winner's trip to Florence and Tuscany – a leading German insurance company invited its 30 best sales partners to enjoy a summer weekend here.

The Hotel 25hrs Florence, an original lifestyle hotel inspired by Dante's Divine Comedy with rooms themed around Hell and Paradise, welcomes the group with international glamour and irony in the heart of Florence. From here, after a lavish aperitif in the lush garden, we set off to discover the historic heart of Florence, ending with a traditional dinner.

From the picturesque Piazzale Michelangelo with its panoramic view of Florence, guests embark aboard vintage classic cars and vespa scooters, guests set off to discover the charming Tuscan countryside, following two different itineraries for each vehicle along picturesque roads with stops for tastings of extra virgin olive oil, cheeses, and local products. To conclude, an excellent lunch was served at a romantic winery in the elegant Limonaia, the lemon greenhouse, accompanied by excellent wines.

The farewell dinner will remain in your memory: a high-quality culinary experience in an enchanting garden overlooking Florence. 

Before leaving the group took part in an enjoyable cooking class during which the Florentine chef revealed the secrets of the most famous local recipes.