Urban Innovation

In the world of tourist destinations’ market, travel motivations are gaining more and more value, stimulated by the interest to discover “urban innovations” and led to choose metropolitan poles capable of attracting increasing flows of visitors thanks to the modernity of the architectural signs and to the prestige of the architects involved in the design. Quality architecture can take on the important role of attracting touristic flows and contribute to the recovery of entire metropolitan areas, as it happenes in many European and non-European countries.

In this scenario Italy is not only the ancient birthplace of the civilization of Ancient Rome, the cradle of the Renaissance, home of Baroque and Neoclassicism but also hosts important contemporary architects gems conceived by innovative designers.

Milan is the home of vanguard Italian architecture: the Porta Nuova business district, the residential and business district Citylife, the new building of the Università Bocconi all’Ansaldo and the Nuovo Fondazione Prada Museum of contemporary art art just few examples of the new face of the metrololitan city which worth a visit, next to design Hotels, fashion and panormaic Restaurants, innovative Copect-Stores which give to the city of Milan a new and refined architectural taste.  

Venice, thanks to the Biennale has become a favourite destiantion for contemporary art and architectures. Contemporary architecture of Carlo Scarpa and outstanding examples of international architects such as the bridge over the Grand Canal of Santiago Calatrava and the museum Punta della Dogana in Tadao Ando together with the new luxury shopping centre T Fondaco dei Tedeschi give a touch of innovation in the stunning timeless beauty of Venice.

In Rome, names like Fuksas, Renzo Piano, Zaha Hadid undersigned numbers of interesting architectural masterpiece in the city. Although with great difficulty given the pre-existence artistic heritage, Rome is still evolving today through the realization of new architectures. Often the work of internationally renowned artists may not arise in an exactly central area, but in peripheral areas in rapid expansion, representing an attempt to urban renewal and adaptation of the city to a functionalism and a typical essentiality of the current era. The MAXXI Museum building is a major architectural work designed by Zaha Hadid, located in Rome’s Flaminio quarter and featuring innovative and spectacular forms. The New Rome /EUR Convention Centre and Hotel ‘the Cloud’ hosts auditoriums, exhibition spaces and a hotel and together with the most innovative location La Lanterna are main Fuksas’s works.