Piemont and Turin

Turin isn’t just the automobile capital of Italy and home to the Holy Shroud. It’s the town of magic, neoclassical “piazzas”, elegant baroque “palazzos”, historical cafés filled with chocolates and antiques shops, as well as of the most technologically advanced Museum of Cinema in whole Europe.


Get involved in an out-of-the-ordinary treasure hunt at Eataly, the revolutionary top quality food supermarket, visit the legendary company Martini & Rossi, birthplace of the world-famous Vermouth; ladies can experience a “flower art” class at an artistic flower atelier just outside Turin while gentlemen can live a face-to-face journey back to history at Pininfarina Museum, one of Italy’s most famous design houses for cars and more. Speaking about cars go back to the origin of Made in Italy on board the funny new Fiat 500, once Italian working class’ status symbol and today the new trend with the new model.

Monferrato and the Langhe, these hills are famous among food and wine connoisseurs. Asti gave the world Asti Spumante, Alba is known for its precious white truffles and mushrooms, and the Langhe hills produce some of Italy’s finest wines: Barbera, Barolo, Barbaresco, Brachetto, Dolcetto, Freisa, Grignolino, Moscato and Nebbiolo… Enjoy your personal truffle experience with an authentic “trifulau” (truffle hunter) and his dogs on the hunt for the “white (or black) gold”.

Piedmont offers magnificent gala locations: ancient castles, baroque palazzos or royal palaces and unique privatised contemporary spots.

Skiing is the main sport in Piedmont and in the near Valle d’Aosta: excellent facilities abound at resort towns such as Sestriere and Courmayeur. Experience the Olympic spirit: a breath-taking descent down the bob-luge-skeleton track of the Winter Olympic Games of Turin 2006, an unforgettable adrenaline explosion!

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